New Environments, Same Jobs: The Role of Professional Journalism Stimulating Debate on Elections Across Social Media Networks

Brazilian Journalism Research

Endereço:
Faculdade de Comunicação, Universidade de Brasília(UnB), ICC Norte, Subsolo, Sala ASS 633
Brasília / DF
70910900
Site: http://bjr.sbpjor.org.br/index.php/bjr
Telefone: (61) 3307-6541
ISSN: 1981-9854
Editor Chefe: Fábio Henrique Pereira
Início Publicação: 31/05/2005
Periodicidade: Quadrimestral
Área de Estudo: Comunicação

New Environments, Same Jobs: The Role of Professional Journalism Stimulating Debate on Elections Across Social Media Networks

Ano: 2016 | Volume: 12 | Número: 3
Autores: Fernanda Cavassana de Carvalho, Isabele Batista Mitozo
Autor Correspondente: Fernanda Cavassana de Carvalho | [email protected]

Palavras-chave: political journalism, election coverage, social network sites, 2014 elections, public opinion

Resumos Cadastrados

Resumo Inglês:

Taking into account the new configurations of online communication between traditional journalism and its readers, this study analyzes how Internet users reacted to posts on the official Facebook pages of eleven Brazilian newspapers when they published news about the 2014 presidential elections. This analysis will focus on comments on posts that mentioned at least one of the main candidates (Aécio Neves, Dilma Rousseff, and Marina Silva/Eduardo Campos). Two variables were considered: the format of the comments and their justification. A quantitative content analysis methodology was used, and statistical tests pertinent to categorical data were applied. Results showed that the main formats used for comments were criticism and praise of the candidates, also the most common justification was one “of position”, especially when the praise format was chosen, which allows us to characterize Brazilian electors as supporters, given the polarization in the campaign.