Membership Categorization Analysis on Communication Studies: An Essay of Applied Methodology

Brazilian Journalism Research

Endereço:
Faculdade de Comunicação, Universidade de Brasília(UnB), ICC Norte, Subsolo, Sala ASS 633
Brasília / DF
70910900
Site: http://bjr.sbpjor.org.br/index.php/bjr
Telefone: (61) 3307-6541
ISSN: 1981-9854
Editor Chefe: Fábio Henrique Pereira
Início Publicação: 31/05/2005
Periodicidade: Quadrimestral
Área de Estudo: Comunicação

Membership Categorization Analysis on Communication Studies: An Essay of Applied Methodology

Ano: 2016 | Volume: 12 | Número: 2
Autores: Adriana Andrade Braga, Édison Luis Gastaldo, Juliana Depiné Alves Guimarães
Autor Correspondente: Juliana Depiné Alves Guimarães | [email protected]

Palavras-chave: membership categorization analysis, research methodology, communication theory

Resumos Cadastrados

Resumo Inglês:

This paper presents a naturalistic methodological perspective applied to the studies of media communications called Membership Categorization Analysis (MCA). Originally developed for classifying and ordering categories within the framework of natural conversation using sequential analysis (the analysis of turn-taking), we present MCA as a promising methodological approach for analysing media discourses due to its context sensitivity, empirical foundations and its view of communication as a social practice that integrates production, distribution and reception to produce meaning.