Media and Public Communications Policies: An Empirical Analysis of the Brazilian Print Media

Ano: 2007 | Volume: 3 | Número: 2

Autores: G. Canela

Palavras-chave: content analysis, print media, public communications policies, agenda-setting

Resumo Inglês:

This essay examines a subject rarely emphasized in the studies on
public interest issues reported in the print media. Drawing on a
review of the journalistic content produced by 53 newspapers from
every state in the federation and 4 national weekly magazines, the
paper analyzes a sample of 1,184 articles, editorials, columns,
interviews, and reports on subjects of immediate interest to the
media, journalism, and/or media companies. Throughout 2003,
2004, and 2005, news pieces were compiled containing keywords,
including “media and democracy,” “concentration of ownership,”
“television regulation.” The analysis found that the print media
provides insufficient and inadequate coverage of these issues,
reserving more extensive coverage only to those questions nearest
and dearest to it, such as the freedom of expression.