This work sought to evaluate the satisfaction of the customers of JornalO Messenger, located in the northwest region of the state of Rio Grande do Sul, after receiving a certain service. For this purpose, a questionnaire was prepared, which was divided into two parts: the first, considering data related to the company, and the second with questions about the satisfaction of the service received. The number of original variables was composed of 12 variables and, after application of the multivariate methods, only 3 new variables were analyzed. After applying the multivariate methods, it can be concluded that the clients of Jornal o Mensageiro choose this vehicle of communication for the price, for the investment return, if the published advertisement reached the objectives and, finally, the agent's service.This work sought to evaluate the satisfaction of the customers of JornalO Messenger, located in the northwest region of the state of Rio Grande do Sul, after receiving a certain service. For this purpose, a questionnaire was prepared, which was divided into two parts: the first, considering data related to the company, and the second with questions about the satisfaction of the service received. The number of original variables was composed of 12 variables and, after application of the multivariate methods, only 3 new variables were analyzed. After applying the multivariate methods, it can be concluded that the clients of Jornal o Mensageiro choose this vehicle of communication for the price, for the investment return, if the published advertisement reached the objectives and, finally, the agent's service.
