MASS CUSTOMIZATION ENABLEMENT THROUGH LEAN DESIGN & SET-BASED CONCURRENT ENGINEERING APPLICATION

JOSCm - Journal of Operations and Supply Chain Management

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ISSN: 1984-3046
Editor Chefe: Luiz Artur Ledur Brito
Início Publicação: 31/05/2008
Periodicidade: Semestral
Área de Estudo: Administração

MASS CUSTOMIZATION ENABLEMENT THROUGH LEAN DESIGN & SET-BASED CONCURRENT ENGINEERING APPLICATION

Ano: 2014 | Volume: 7 | Número: 2
Autores: Henrique Martins Rocha, Charlene Nogueira de Andrade de Souza, Diniz Felix dos Santos Filho
Autor Correspondente: Henrique Martins Rocha | [email protected]

Palavras-chave: product development process; mass customization; set-based concurrent engineering; SBCE; automotive industry

Resumos Cadastrados

Resumo Inglês:

This research, which is an expanded version of a paper presented at the XVII SIMPOI - Symposium of Production Management, Logistics and International Operations, purported to discuss the concepts of mass customization in the automotive industry and how the use of lean principles in product development enables a profitable Design and Production customization. The results of a case study performed at an automaker plant in southern Rio de Janeiro state, Brazil, proved the efficiency of the company practice to develop simultaneously multiple concepts for each mechanism or Project detail, with substantial increase in design reliability, reducing redesign, cost, and development time, although cultural barriers were found.