A Design Research Business Model: A Framework Built with Brazilian Farmers

BAR - Brazilian Administration Review

Endereço:
Avenida Pedro Taques - 294 - Zona Armazém
Maringá / PR
87030-008
Site: https://bar.anpad.org.br
Telefone: (44) 9882-6246
ISSN: 1807-7692
Editor Chefe: Carlo Gabriel Porto Bellini
Início Publicação: 30/06/2004
Periodicidade: Trimestral
Área de Estudo: Ciências Sociais Aplicadas, Área de Estudo: Administração

A Design Research Business Model: A Framework Built with Brazilian Farmers

Ano: 2020 | Volume: 17 | Número: 1
Autores: A. L. S. Debastiani, G. D. Alperstedt, G. F. Z. Santos, G. V. Koerich
Autor Correspondente: A. L. S. Debastiani | [email protected]

Palavras-chave: design research, business model, Brazilian farmers, Brazilian agriculture

Resumos Cadastrados

Resumo Inglês:

This study aimed to propose a business model framework for Brazilian agriculture from an integrative perspective between theory and practice. To do so, Design Research was adopted from the triangulation of data, combining primary and secondary data collection, a systematic review of the literature on the business model and its main frameworks. Field research included the application of a questionnaire with 531 producers and an in-depth interview with another 30 to capture their insight into the factors that influence their business performance. The results of the study revealed that unlike other sectors, which have customers as the central point of the business value generation proposal, in commercial agriculture organizations occupy this place, as they are focused on the production of commodities. In view of this, the proposed artifact has financial viability as the central pillar of the agricultural business model, with production costs, product sales prices and agricultural productivity as its main components.