Audience Participation in Television Websites: a case study of the Public Broadcasting Corporations of the Autonomous Communities in Spain
Contemporanea
Audience Participation in Television Websites: a case study of the Public Broadcasting Corporations of the Autonomous Communities in Spain
Autor Correspondente: AYERDI, Koldobika Meso, URETA, Ainara Larrondo, ZUBIZARRETA, José Larrañaga, ONAINDIA, Irati Agirreazkuenaga | [email protected]
Resumos Cadastrados
Resumo Inglês:
The development of Internet and the Web 2.0 have multiplied the possibilities available to the television audience for dialoguing with the medium, beyond the television screen. This is in spite of the fact that interactivity in television is not something new. Participatory forms like electronic mail, chat, SMSs, forums, virtual meetings, surveys, blogs or social networks are acquiring a special relevance. At present, these tools are being preferentially incorporated by televisions and aimed at the younger public, given its special predilection for changes and for the use of new technologies. This communication analyses the incorporation of these new forms on the basis of a case study centred on the public televisions of the autonomous communities in Spain.
Key words: Television, Interactivity, Web 2.0, Internet
