Spain is a country with an enormous wine-growing tradition and with a huge tourist industry, although it has not made the importance of wine tourism profitable, up to now, as much as other geographical areas have. In this paper we present an analysis of wine tourism in Spain in the idea that wine (and regional cuisine) may be, and very frequently is, the main attractive to visit a certain area, and it is not necessarily a secondary (and complementary) activity of the trip. In order to investigate this, we present the results of an empirical study carried out in Sherry.
España es un paÃs con una enorme tradición vitivinÃcola y con una consolidada industria turÃstica, lo cual está permitiendo la vertebración de diferentes rutas turÃsticas del vino con el objetivo de desarrollar áreas rurales, en ocasiones alejadas de los tradicionales destinos turÃsticos. En este artÃculo presentamos un análisis del turismo del vino con la idea de que el vino (y la gastronomÃa) pueden ser, y a veces lo es, el principal atractivo para visitar una determinada área geográfica. Y para ello presentamos los resultados de un trabajo de campo realizado a la oferta enoturÃstica en el Marco de Jerez.
