The role of food standards on international trade: assessing the Brazilian beef chain


The role of food standards on international trade: assessing the Brazilian beef chain

Ano: 2006 | Volume: 3 | Número: 1
Autores: Luciana Marques Vieira
Autor Correspondente: Luciana Marques Vieira | [email protected]

Palavras-chave: food standards, global chains, international trade, case studies

Resumos Cadastrados

Resumo Inglês:

The purpose of this paper is to identify how Brazilian beef managers have responded to a rapid expansion and
intensification of standards for beef exports. This issue relates to how some Brazilian beef exporters are
strategically repositioning themselves in the supply chains. The literature of this study reviews global chain
governance and international standards. The method uses case studies consisting of six medium and large scale
beef exporters who export fresh beef to the European Union. The main findings describe the kinds of governance
that stimulate upgrading and transferral of the best practices and, consequently, full compliance with mandatory
standards. This study suggests that standards do matter for companies trying to increase international
competitiveness. These results contribute an understanding of the Brazilian beef chain, and also of other supply
chains coping with demanding and changing international markets. Managerial implications show the challenges
facing Brazilian beef exporters in their efforts to sustain exports to the European Union and how they are using
chain governance to improve their compliance with international standards and increase competitiveness.